Optimizing Cloud Operations for Fitness Industry Software Leader

Daxko, a leading software provider for nonprofits and fitness centers, partnered with Mission to transform its AWS cloud management approach. Through Mission's Instant Discount Program (IDP) and comprehensive cloud financial management, Daxko saves $30,000 to $45,000 a month on their AWS bill—while gaining security improvements and proactive oversight that frees their team to focus on customer-facing innovation.

Daxko provides management software and integrated payments for health, fitness, and wellness organizations. Serving more than 19,000 facilities across 68 countries, Daxko supports day-to-day operations including membership management, programs, scheduling, engagement, and financial transactions. Designed to support organizations at every stage of growth, Daxko helps nonprofits, health clubs, and boutique studios operate with clarity, security, and confidence.

As Daxko grew through acquisitions, the company inherited multiple cloud platforms. The organization needed to standardize on AWS while managing increasing complexity across development teams with varying levels of cloud expertise.

Mission came to Daxko through a private equity group recommendation before the CDW acquisition. David Molina, SVP of Information Technology, initially approached the engagement with some skepticism about mandated partnerships. But after evaluation, he and his team appreciated Mission's value proposition for mid-sized organizations. Mission offered AWS discounts, enhanced enterprise support, and something Daxko couldn't easily replicate internally: regular strategic reviews covering account usage, security posture, and cost optimization opportunities. This white glove approach proved invaluable as organizational complexity increased.

Daxko standardized on AWS after multiple acquisitions brought various cloud platforms into the portfolio. The decision centered on achieving economies of scale and consistent platform investment. AWS allowed the team to train staff on a single platform and innovate alongside AWS's continuous service releases.

Mission implemented a comprehensive cloud management approach centered on consistent engagement and proactive oversight. The team established regular touchpoints with Daxko's technical staff, reviewing account usage patterns, identifying security vulnerabilities, and surfacing cost optimization opportunities before they became expensive problems. Mission's experts provided visibility into spending anomalies and architectural inefficiencies that Daxko's team might otherwise miss during day-to-day operations.

The partnership delivered immediate financial benefits through Mission's Instant Discount Program (IDP), which provides Daxko with a 9% discount on their monthly AWS bill. This consistent savings generates $30,000 to $45,000 in cost reductions each month without requiring any changes to Daxko's infrastructure or workloads. Beyond the IDP, Mission also manages additional optimization strategies including Private Pricing Agreement (PPA) management, Reserved Instance Operations (RIO), and AWS Savings Plans—efforts that have often combined to deliver total monthly savings exceeding $100,000.

Mission's regular check-ins keep Daxko focused on cloud best practices despite competing priorities. Those touchpoints prove critical for maintaining operational discipline. Mission acts as an extension of Daxko's team, providing expertise without the overhead of hiring, training, and retaining specialized staff. The relationship has evolved into a genuine partnership where Mission understands Daxko's business objectives and aligned cloud strategy accordingly.

Mission's Instant Discount Program delivers consistent, predictable savings of 9% on Daxko's AWS spend—$30,000 to $45,000 monthly—providing immediate ROI without operational overhead. Additional optimization efforts through PPA management, Reserved Instances, and Savings Plans create even greater value, with combined strategies occasionally delivering total monthly savings well over $100,000.

Mission's engagement has freed approximately two to three FTE-days per month for Daxko's team to focus on customer-facing development rather than cloud administration. Optimization, improved support structures, and proactive cost management reduced the frequency of unexpected spending spikes that previously plagued the organization.

The white-glove service from Mission has set them apart from other vendors. Mission maintains consistent guidance for Daxko, helping them stay current with AWS innovations and implement best practices as the platform evolved. The team gained confidence knowing experienced consultants were monitoring their environment and would alert them to issues before they escalated.

By offloading cloud management oversight to Mission, Daxko's engineering team has been able to invest more time developing features and stability improvements. This translates to better product availability and faster innovation cycles for the YMCAs, gyms, and fitness studios relying on Daxko's platform to serve their members.