While many are now aware that generative AI can easily create marketing content, this technology has much larger implications for marketing as a whole. Generative AI can improve how you segment your audiences, select targets, customize your content for those profiles, and develop automated workflows to react in real time with sophisticated ABM strategies.
Large language models can assist in the labeling of unstructured data to enhance your segmenting and targeting. By leveraging AWS services like Amazon SES, Amazon Pinpoint, Amazon Kinesis, and AWS Lambda, you can then react to sentiment events and respond in context and according to customer preference and event types. With this approach your campaigns not only address the unique needs of each customer but also pivot dynamically based on real-time data and feedback. These workflows can be highly automated with AWS tooling and chain-of-thought decision-making by generative AI agents to create responsive and individualized marketing experiences throughout the customer lifecycle.
Seamlessly adapt to real-time events and sentiments.
Use AI-driven insights for pinpoint audience targeting.
Streamline marketing processes with AI-aided automation.
Optimize spend with smart, responsive campaigns.
Deliver unmatched personalized experiences at every touchpoint.
myTheo established themselves as a new real estate listing platform, a highly competitive market, and faced a challenge common to this industry: scaling for geographic expansion. They needed cost-efficient ways for engaging three distinct audiences, each with different needs and expectations of a platform: buyers, sellers, and agents. With a handful of ideas but no generative AI expertise in house, myTheo asked Mission Cloud to help them quickly stand up a number of proofs of concept to leverage and restructure the data from the MLS database and then gauge ROI. They now have a natural language querying system for directly engaging with MLS, property search functionality with computer vision capabilities, and personalized newsletters tailored by user profile characteristics.
Over a 4 to 6 week period, we’ll construct an engagement to get you up and running. By the end, you’ll have a pilot solution deployed in your environment that’s been designed to accomplish your objectives and demonstrate the potential of a fully scaled architecture.
At the end of the design phase, you get:
At the end of our Pilot phase, you get:
