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Transforming Commerce: Mission Enables Much More Than Migration For PhaseZero

Executive Summary

PhaseZero, a Silicon Valley agentic AI commerce platform serving manufacturing and distribution companies, worked with Mission to transform their relationship with AWS from transactional cloud consumption to strategic business partnership. Led by a migration from Azure to AWS, Mission then helped PhaseZero navigate the complex AWS ecosystem, positioning them for ISV certification and sales channel access while ensuring seamless operations for mission-critical enterprise workloads. This partnership has played a key role in PhaseZero evolving from Silicon Valley startup to credible global solutions provider.

About PhaseZero

PhaseZero delivers agentic AI-powered composable commerce solutions specifically designed for manufacturing and distribution companies. Their platform combines Silicon Valley innovation with business-ready technology, helping global enterprises transform their customer experience journeys while achieving faster time-to-market and lower operational costs.

"Because of Mission and AWS, we can transform and become a larger-than-life image and brand. But more importantly, we get the credibility to support global enterprises as an innovative solution provider."

Ram ChandraSekar,
Founder & CEO

Background

PhaseZero had been operating on AWS for nine years and sought specialized expertise to navigate a consolidation of their multi-cloud architecture, namely by migrating from Azure to AWS. Additionally, PhaseZero was interested in a partner who could help them build an impactful relationship with AWS as the industry-focused go-to-market business partner.

Challenge

 

At the highest level, PhaseZero’s challenge was being an entrepreneurial innovation-focused company competing against established enterprise solution providers. They needed to gain credibility to support global organizations. Blocking them from that were multiple interconnected challenges that threatened their ability to serve mission-critical enterprise workloads. Their multi-cloud strategy, while technically sound, prevented them from building a strong, singular cloud partnership that would enable serious growth. From there, navigating the massive AWS ecosystem for opportunities like ISV certification and sales channel integration is something they wanted well-versed guidance in. And most critically, PhaseZero needed to execute a seamless migration while onboarding new enterprise customers, requiring zero downtime and maintaining the highest security standards for revenue-generating systems.

Why Mission

PhaseZero chose Mission because they recognized a true partner who looked beyond technical capabilities to business outcomes. ChandraSekar emphasized selecting Mission based on people first, track record second, and credibility with AWS third. Mission understood that PhaseZero's goal was not simply migration, but transformation into a credible global enterprise solution provider, and an improved ability to serve their customers. Mission facilitated productive conversations with AWS and PhaseZero that put actions toward PhaseZero’s greater vision. Mission shared PhaseZero's sentiment of creating a true win-win-win scenario between all three organizations, rather than viewing them merely as revenue.

Why AWS

PhaseZero chose to consolidate on AWS because they needed a platform partner and a industry go-to-market partner, not just infrastructure. AWS offered the comprehensive ecosystem needed to support their agentic AI innovations while providing partnership pathways that could transform PhaseZero from a startup into a global enterprise solution provider. The platform's security capabilities were non-negotiable for protecting customer revenue systems, while AWS' extensive partner network offered the credibility and market access PhaseZero needed to compete effectively against Fortune 500 solution providers.

"The infrastructure and technology innovation brought by AWS and Mission is empowering PhaseZero to innovate faster so that we can deliver on our value proposition faster and better than anybody else in the industry." 

Ram ChandraSekar,
Founder & CEO

Solution

Mission approached PhaseZero's migration as a comprehensive transformation rather than a simple lift-and-shift operation. The engagement began with a thorough assessment phase, followed by strategic migration execution. Mission's team focused on risk mitigation strategies that would prevent any customer-facing disruptions during the migration process.

The solution architecture emphasized reliability and best practices implementation across all systems. Mission worked closely with PhaseZero's technical team to execute the migration while simultaneously onboarding new enterprise customers, creating a complex parallel workload scenario. Throughout the process, Mission served as PhaseZero's advocate within the AWS ecosystem, facilitating conversations that had previously been difficult for the startup to navigate independently.

Beyond technical execution, Mission positioned PhaseZero for long-term success by establishing pathways to AWS partnership programs, ISV readiness, and potential sales channel integration. This strategic approach meant that for PhaseZero, AWS was no longer simply a cloud infrastructure provider, but a genuine go-to-market partner. The migration became the foundation for PhaseZero's evolution from a Silicon Valley startup to a credible global enterprise solution provider capable of supporting Fortune 500 manufacturing and distribution companies.

Results

The partnership with Mission delivered transformational outcomes that extended far beyond technical migration success. PhaseZero gained direct access to AWS partnership opportunities, including ISV certification pathways and potential sales channel integration. The migration established a reliable foundation for serving mission-critical enterprise workloads while maintaining the agility needed for rapid innovation cycles.

Most significantly, the engagement positioned PhaseZero as a credible partner for global enterprises seeking agentic AI commerce transformation. The combination of AWS infrastructure, Mission's expertise, and established best practices enabled PhaseZero to compete effectively against larger, more established solution providers. Their ability to serve both enterprise and mid-market customers simultaneously demonstrates the scalability achieved through this partnership.

The migration success created a win-win-win scenario for PhaseZero, Mission, and AWS. PhaseZero expanded their customer base and market credibility, AWS gained an innovative ISV partner in the manufacturing and distribution space, and Mission demonstrated their ability to facilitate complex business transformations beyond pure technical execution. PhaseZero now operates as a larger-than-life solution provider, capable of delivering global enterprise transformations while maintaining their innovative startup agility and focus on successful customer outcomes.

Closing Thoughts

Ram ChandraSekar's vision for PhaseZero extends far beyond the immediate success of the Mission partnership to address a fundamental shift in how businesses approach technology transformation. "AI is no longer futuristic—it’s here, reshaping enterprise commerce. PhaseZero’s composable Agentic AI empowers organizations with durable, sustainable advantages by embedding intelligence directly into business roles and digital journeys, enabling faster decisions, smarter workflows, and more connected customer experiences." Drawing parallels to the internet's evolution from novelty to business medium, he argues that success today requires moving beyond technology conversations to focus on practical business outcomes.

"The marketing team cannot function without content generation agents. A sales guy cannot function without customer sales analytics as an agent. An inventory manager cannot function without an inventory agent," ChandraSekar explains. The Mission-PhaseZero partnership exemplifies this philosophy perfectly. Rather than pursuing migration for its own sake, Mission understood that PhaseZero's true goal was leveraging AWS to deliver "everyday efficiency, using agentic AI" to their manufacturing and distribution customers.

This partnership demonstrates how cloud transformation succeeds when it serves clear business purposes. Mission didn't just move workloads; they positioned PhaseZero to make AI-powered commerce solutions work better for inventory managers, sales teams, and customer experience professionals across the manufacturing sector. The result validates ChandraSekar's closing statement: "It's not about technology. It's how do you make the technology work for you, function by function, role by role, on everyday efficiency."

AWS Services Used

 

●      Amazon EC2 (Elastic Compute Cloud)
●      AWS Migration Hub
●      AWS Application Migration Service
●      Amazon RDS (Relational Database Service)
●      Amazon S3 (Simple Storage Service)
●      AWS Identity and Access Management (IAM)
●      Amazon CloudWatch
●      AWS Security Hub
●      Amazon GuardDuty
●      AWS Config