The Future of Fitness:
Executive Summary
WellnessLiving, an all-in-one business management software provider for the fitness and wellness industry, partnered with Mission to scale its cloud operations and support aggressive company growth initiatives. Mission deployed its AI Foundation service, providing FinOps and InfraOps support while negotiating a three-year cross-service private pricing agreement (CSPPA) projecting seven-figure savings. As WellnessLiving launches industry-first AI features, the AI Foundation service positions the company to leverage comprehensive AI optimization and management capabilities.
About WellnessLiving
WellnessLiving provides comprehensive business management software for fitness and wellness businesses of all sizes, from single-location yoga studios to 300-location gym chains. The platform supports scheduling, member management, payments, and operations for any wellness-focused business.
Scale faster without breaking your cloud
Background
With a bold growth strategy underway, WellnessLiving set ambitious targets to accelerate expansion, launch new products, and enter adjacent markets. The company sought to pursue an ambitious product roadmap, incorporating AI functionality and expanding beyond it’s core segments into new markets like salon and dental practices. WellnessLiving needed to launch transformational AI products to maintain competitive advantage in the fitness software market. The combination of rapid growth demands, cost optimization, and AI enablement required specialized expertise the company was not in a place to hire internally.
Challenge
WellnessLiving faced operational challenges with an incumbent managed service provider based outside North America that was unpredictable and underperforming. The team needed a professional MSP relationship that could support rapid scaling while maintaining operations. Simultaneously, WellnessLiving pursued transformational initiatives including launching a front-desk AI agent and multiple new AI-powered products. WellnessLiving required total cost of ownership optimization, a robust CSPPA with AWS, incorporation of existing SaaS technologies into AWS commitment programs, and the scalability to support private equity-driven growth expectations.
Why Mission
Krishna Vedula, Chief Technology, Product and Operations Officer for WellnessLiving, first encountered Mission in 2018 at a previous company. After comparing proposals from major consulting firms, Krishna’s prior positive experience, combined with Mission's hands-on, focused approach, prevailed over generic presentations from larger competitors. Mission's responsiveness, pricing advantages, and feature parity through the AWS ecosystem made the decision clear.Why AWS
For WellnessLiving, the AWS platform's comprehensive service offerings and ecosystem of skilled partners put AWS in a different category compared to other cloud providers. For WellnessLiving's needs—supporting AI features, scaling rapidly, and managing complex workloads—AWS offered superior capabilities and support through both the platform itself and partners like Mission.
Solution
Mission provided WellnessLiving with reliable FinOps and InfraOps support, enabling the company’s ambitious growth goals. The engagement focused on operational excellence through FinOps and InfraOps support, AI infrastructure enablement through Mission's AI Foundation service, and cost optimization through CSPPA negotiation and AWS program participation.
Mission deployed its AI Foundation service, a comprehensive AWS-managed service for the day-to-day responsibilities of running cloud solutions on AWS. WellnessLiving leverages AI Foundation's combination of FinOps, InfraOps, technical support, and Solutions Architecture to keep infrastructure aligned with AWS best practices. The service provides cost management through visualization and reporting dashboards, optimization guidance, forecasting and budgeting capabilities, and cost allocation strategies. Technical support includes 24/7 AWS Enterprise Support accessible through Mission Control ticketing, CloudOps support for real-time issue resolution, and Technical Account Managers for ticket governance and proactive escalation.
As WellnessLiving scales its AI product portfolio, the company will be able to leverage AI Foundation's specialized AI support capabilities. Through Engineer Assist, Mission can assist with tuning and maintenance of AI solutions. The service includes token usage analysis, prompt engineering to optimize accuracy and reduce hallucinations, and ecosystem reviews to evaluate foundation models, RAG pipelines, vector stores, and agent frameworks appropriate to WellnessLiving's use cases.
Mission provided on-demand expertise across domains. When WellnessLiving needed data architecture help, Mission supplied experienced resources who had solved similar challenges for dozens of clients. This approach meant WellnessLiving's architects could leverage proven patterns rather than researching and experimenting independently. The partnership distributed project weight across teams rather than burdening individual employees.
The three-year CSPPA Mission negotiated will save WellnessLiving over seven figures on AWS cloud infrastructure costs. Mission incorporated existing SaaS technologies into WellnessLiving's CSPPA through AWS Marketplace. These savings grow proportionally as the company scales, creating increasingly favorable economics. Mission structured the agreement to provide cost predictability that private equity investors demand while rewarding growth with additional discounts.
Results
WellnessLiving launched its front-desk AI agent with Mission's infrastructure support. The company is first in its industry to offer AI-powered front-desk services hosted on AWS, creating competitive differentiation. Early customer feedback on the AI agent has been overwhelmingly positive, and the feature is contributing to WellnessLiving's revenue growth trajectory.
Mission's cloud management has transformed operational visibility. Tooling provides predictable spend analytics, the ability to drill down into any cost spikes, and executive-level reporting that helps identify underutilized resources and enables proactive cost management.
Black Friday demonstrated the infrastructure's resilience and Mission's responsiveness. When email servers struggled to handle millions of daily messages, a single call to Mission resolved the issue within 30 minutes. This responsiveness during peak demand proved the value of having experienced partners managing critical systems.
Growth represents the ultimate success metric. WellnessLiving's private equity owners expect aggressive expansion and AWS infrastructure through Mission enables that trajectory. The platform is architected to scale reliably alongside WellnessLiving's growing customer base and transaction volumes. Growth also amplifies savings from the CSPPA—a fantastic compounding benefit.
Several additional AI products are in development, each designed to bring capabilities to the fitness and wellness market that customers haven't seen before, positioning WellnessLiving as an innovation leader. The company can deliver these advances because Mission handles infrastructure complexity through AI Foundation, freeing internal teams to focus on product development. As WellnessLiving's AI solutions mature, AI Foundation's optimization capabilities will help the company fine-tune token usage, engineer effective prompts, and leverage the latest AWS AI services. WellnessLiving will enter future busy season spikes confident that AWS and Mission provide the scalability and support needed to capitalize on seasonal demand.