Mission Wins 2019 Gold ADDY Award for Brand Identity

In partnership with Solid Branding, the managed AWS provider effectively communicates its dedication to serving as mission control for its clients’ cloud-based applications

LOS ANGELES – March 20, 2019 – Mission, a managed services and consulting company for Amazon Web Services (AWS), today announced that the Mission brand – developed in collaboration with Solid Branding – has won the 2019 Gold ADDY Award for Brand Identity from the American Advertising Federation / Silicon Valley. The Mission logo also earned a Silver ADDY.

The annual American Advertising Awards, home of the ADDY award, is among the industry’s largest creative competitions, recognizing and rewarding the “creative spirit of excellence in advertising.” Solid Branding had a particularly successful showing at the 2019 Silicon Valley competition: the agency earned seven wins – including the Gold ADDY for Mission’s brand identity and a Silver ADDY for the Mission logo – further establishing the firm’s place among the best branding agencies in Silicon Valley.

Mission debuted in October 2018 as the unified brand combined from the mergers of AWS Advanced Consulting Partners Reliam, Stratalux, and G2 Tech Group. Operating under the ethos “Mission – Let’s Achieve Yours,” the brand identity and supporting visual elements are built to communicate the managed AWS provider’s dedication to understanding each client’s specific cloud requirements and long-term vision – and then taking on those challenges as Mission’s own.

“The Mission brand perfectly embodies the commitment each of us feels to pursuing and executing our clients’ cloud ambitions, and to making it our mission to see those goals continually realized,” said Andy Jolls, CMO, Mission. “We thank Solid Branding for its superb work in helping debut the Mission brand identity to such acclaim, and congratulate the agency on its well-deserved award wins from the American Advertising Federation. We look forward to future work between our organizations.”

With a coast-to-coast geographic presence and a team of expert cloud consultants and solutions architects holding nearly 100 AWS certifications, Mission is a highly-capable AWS managed services and consulting provider ready to serve enterprises’ unique needs and AWS use cases. Mission delivers AWS strategy consulting, migrations, architecture, solution design, security and governance, cost optimization, DevOps implementation, application performance management, and managed services and support that are available 24/7.

“Receiving a 2019 Gold ADDY Award for the Mission rebrand means that the work is considered among the very best branding work being done in Silicon Valley,” said Alfredo Muccino, Founder and Executive Creative Director, Solid Branding. “Given that the Valley is known for its innovation and creativity, we are humbled to be singled out for this honor. We worked very closely with the Mission team on the rebrand, and receiving this award is a credit to Mission’s trust and their spirit of collaboration. I believe that good work is only possible when an agency works with great clients. Thank you, Mission for being a wonderful client!”

About Mission

Mission is a trusted managed services provider and consulting partner for businesses using – or migrating to – Amazon Web Services (AWS). Through its dedicated team of expert cloud operations professionals and solutions architects, Mission delivers a unique breadth and depth of AWS-recognized technical and strategic proficiencies. Mission combines this know-how with an anything-is-possible belief in the power of cloud transformation through AWS, and a dedication to understanding and solving customers’ individual goals and challenges – enabling their development of new and powerful applications running on the AWS Cloud. Follow Mission on Twitter and LinkedIn.

About Solid Branding

Solid is a next generation brand agency using an agile and collaborative model designed to deliver strategic brand design work faster and more cost-efficiently than most traditional agencies. The agency was founded by Alfredo Muccino in 2016 as a way to disrupt the traditional agency model.

Solid assembles teams that include brand strategy, design and marketing creative from across the globe. Working collaboratively with their clients, Solid helps companies launch new brands, build or revitalize existing brands, and manage transitions due to mergers, acquisitions and divestitures.

Solid’s offerings include brand strategy, naming, logos, packaging, websites, videos, environmental and event design, product design, marketing and advertising campaigns, and much more.

Solid’s client experience includes significant branding programs for large multinational corporations such as Amazon, Adidas, Cushman & Wakefield, Google, HP, Intel, McAfee, Microsoft, Nike, PlayStation, and others – as well as branding initiatives for smaller companies at earlier stages in their growth.